Florida is perfectly good choice. It's demographically close to the nation at large, and the I 4 corridor is where new products are marketed since we reflect the nation so well.
I think Florida is a much better choice than Iowa to be the first State to vote.
Florida is the armpit of all that is crazy in the world. Look at the news. Ask Casey Anthony and the millions who love/loathe her. The only thing Florida's a barometer for is Depends and methheads.