You don't know that what they say they know is BS? These fucks will say anything for $$$. Junkie pumpkin head said that the evil Bane villain in the new Batman movie was a plot against Romney even though the character first appeared 1993 before there was ever a Bain Capitol. He said that al-Qaeda purposefully allowed American troops to kill Osama bin Laden in order to bolster President Obama’s re-election chances. They know that they're talking to sycophant morons who buy everything they say. It's exactly like being the head of a cult.
Of course Beck's in it for the bu ks. Why else would he hawk fools gold. Limbaugh? It's money too. Gotta support that drug habit. But both know the idiots that follow them are too stupid to realize it.