I'm still not completely convinced Rush and Beck truly believe some of the crap they say. But crap means $$$$, so...
You don't know that what they say they know is BS? These fucks will say anything for $$$. Junkie pumpkin head said that the evil Bane villain in the new Batman movie was a plot against Romney even though the character first appeared 1993 before there was ever a Bain Capitol. He said that al-Qaeda purposefully allowed American troops to kill Osama bin Laden in order to bolster President Obama’s re-election chances. They know that they're talking to sycophant morons who buy everything they say. It's exactly like being the head of a cult.